Johannes Ivarsson Brane
Creative Director & Senior Copywriter

2022– Åkestam Holst NoA
Senior Copywriter working with various local and international clients, e.g. Telia, Scania, Spendrups and IKEA. Amazing.

2021–2022 Aarke / Senior Copywriter & Brand Creative
Part of the Global Brand Team at Aarke. Responsible for Aarke’s overall communication and tonality, including strategic brand platform, packaging, concepts and launches.

2019–2021 TBWA Stockholm / Creative Director
• Member of TBWA's International Creative Board.
• European Creative Lead for Santa Maria (including Tex Mex, BBQ, Asia and Spices).
• Overall responsible for the creative work at the agency.

2008–2021 TBWA Stockholm / Senior Copywriter
Senior Creative & Copywriter, working on a brand level for major clients such as SJ, Audi, Synsam, Moderna Museet, Spendrups, Cancerfonden, K-Rauta and Canal Digital.

2003–2008 Publicis Stockholm / Copywriter
Clients: Silja Line, Trygg-Hansa, Quorn, Neonode, and Coca-Cola.

2005–2007 Publicis Stockholm / Conceptual Lead
In charge of the conceptual work for Coca-Cola light in the Nordics, working with The Coca-Cola Company HQ in Copenhagen.

2000–2003 Ogilvy Advertising / Copywriter
Clients: Stockholm Pride, Sprite, Åhléns, Motorola, Ford and NCC.

TBWA Master Gunners Academy 2018–2019
One of 25 senior creatives chosen globally to attend TBWA Master Gunners, the network’s creative leadership training in New York and Toronto.

Guldägget
• Jury chairman in 2018 (integrated, print, outdoor).
• Jury member in 2006 (digital), 2008 (direct) and 2016 (film & audio).
• Guldskriftsakademin in 2015–2020 (Winner of Guldskrift 2014).

Teacher at Berghs SoC
• Responsible for the Scriptwriting and Film Classes for the Copywriter students in 2017–2020.
• Head of the Portfolio Class for the graduating creatives in 2018-2019.

Visiting Lecturer
At Hyper Island, Kaospilot and Komm.

Recurring Communications "Expert"
Swedish Public Radio, PP3 here, here, here, here, here and here.

Education
Studies at Vancouver Film School, Hyper Island, Parsons New York, Sorbonne, Lubin School of Business and Lund University.