Stockholm Modern Museum

I worked with Moderna Museet in Stockholm for a number of years, creating campaigns for major exhibitions such as Yoko Ono ‘Grapefruit’, Hilma af Klint and Picasso/Duchamp ‘He was wrong’.

We got Yoko Ono to create a new artwork (that was in fact an ad) called Ad Piece for the exhibition Grapefruit. She then signed five editions before they went into distribution in Sweden’s largest newspaper.

For the first time ever, the old adversaries Pablo Picasso and Marcel Duchamp shared an exhibition. We turned the it into a boxing match... — For the first time ever, the old adversaries Pablo Picasso and Marcel Duchamp shared an exhibition. We turned up the volume on the adversary-aspect a notch.

AUDI

Audi is one of the leading car brands in Sweden. From 2017–2021, I helped build the premium brand in Sweden through film, print, social media, outdoor and other forms of advertising.

Print and outdoor campaign launching the Audi e-tron. — We produced an Audi light bulb that became a symbol, a give-away, and an integral part of the interiors at the dealerships. It also featured as the centerpiece of the print and outdoor campaign launching the Audi e-tron.

STOCKHOLM PRIDE

A print and outdoor campaign created at Ogilvy in 2001 which created quite the stir, pre internet and social media.

MIND

Radio campaign for NGO Mind and their Suicide Help Line. Three famous songs about love and space travel was re-worked by three famous, Swedish artists to become melancholic versions – with a much darker message.

The Final Countdown

Take My Breath Away

Bye Bye Bye

ODDSET

Ads for Swedish sports betting brand Oddset focusing on the fact that you don’t have to be an expert to bet on sports. Frankly, all you need is an opinion.

SJ – SWEDISH RAILWAYS

Conceptual idea and three of the films created for the government-owned Swedish Railways, one of Sweden’s biggest companies and media buyers. No matter where you’re going in life, SJ will be there for you.

MISCELLANEOUS

Random work that has gained recognition over the years.

Outdoor campaign from 2016 for Ray Ban sunglasses and retailer Synsam.

Everyone sings in the bathroom. So, together with the experts at K-Rauta, we built a customized bathroom with tailored acoustics for the world’s most famous tenor. For Nordic DIY retailer K-Rauta.

Back when people bought TVs that were HD-ready, Canal Digital reminded them that they also needed HD channels to enjoy their investment.

We upgraded random classified ads on Sweden’s version of eBay with HD video and dynamic sound. It proved to everyone the power of great pic and sound. For Swedish HD-supplier Canal Digital.